Made-to-Order Breakfast Cereal
A German business called MyMuesli.com recently started an online business selling “made-to-order” muesli allowing you to mix and match up to 70 different ingredients.
This business concept is proving quite popular with Europeans as less than two weeks into starting the website, they had run out of packaging of which they estimated would last 8 weeks.
Customers are able to firstly select the base mix (oats and other grains), secondly, add fruit, nuts and seeds and then finish the cereal customization with added goodies such as organic gummi bears, banana chocs and alfalfa.
Each ingredient adds additional cost to the overall price depending on what you select, plus extra for shipping. All ingredients are organic which adds to the total cost.
The muesli mix is then given an ID and a name by the customer, which allows for easy reordering and recommending to friends, family and colleagues.
Components of this business would entail:
- Relationships with ingredient suppliers
- Commercial kitchen to prepare orders
- Design and build of an e-commerce website
- Promotion of the website through offline and online channels
- Shipping partner to deliver orders
- Setup of a credit card merchant account to take order payment
International shipping laws of this type of product will also need to be investigated.
