Reviewing Your Purpose and Goals
Business planning has to be an ongoing exercise if it is to reflect the dynamic, ever-changing nature of your business. Your business will grow and change, and not everything will happen exactly the way you want it to, or within the time frame you expect. To meet your goals and overall aim, you may have to change your plan of action as different factors arise.
You should be prepared to return to the planning process at regular intervals. For example, every month you should monitor your monthly performance in consultation with your staff, and if needed, make adjustments to your resources, budgets and plan of action.
In addition, at least once a year you should take time out to review not only your goals, but also your overall aims and purpose. Ask yourself the following questions:
- Are my overall aims what I still want?
- Are my actions and goals working?
- Can I change my plan to reach my aims in a better way?
